The more hoops you make your customers jump through, the less likely they are to jump at all.
No one has ever clicked on your “contact us” page and said “OH GOODIE! A CONTACT FORM!” Your customers and prospects don’t give a damn about your extra fancy CRM system or lead to purchase funnel.
They want instant gratification. They want to talk to someone. They want it now. By phone. By email. By social. In person. On their terms. Via their preferred channel. On their timetable.
If your brand doesn’t provide it, the back button and Google will gladly provide thousands of other competitors and choices.
Your convoluted internal processes, department silos and legacy systems don’t count for squat. Organize and optimize around your customer. The job you save may be your own.
And while you’re at it, kill your voice mail trees, captcha forms, no substitution policies, “not my job” thinking, form of payment limitations and “that’s the way we’ve always done it” mentalities.
Every innovation was once just a crazy idea sketched out on a notepad.
It’s your job to breathe life into those crazy ideas. Refine them. Evolve them. Break them. Rebuild them. And create something remarkable for the world.
Download a PDF or pin it to your heart’s content.
Do you have a coworker who sprinkles hashtags through their every status update like Tinkerbell spreading fairy dust? Send them to Hashtag Jail.
Print out this citation, pin it to their wall and make the internets a happier place.
You’re in Hashtag Jail
Some people should really have their number sign key taken away from them. You’re one of them. Cool it with the keywords already.
#not #everything #needs #to #be #a #hashtag
The 1982 Pontiac Trans Am. The 1969 Dodge Charger. The 1983 GMC G-15. The 1977 Ferrari 308 GTS. As a kid, all my favorite TV stars were cars.
Kitt, the General Lee, the A-Team Van and Magnum’s Ferrari will always hold a special place in my heart. So I was more than a little bit excited when the Duke boys crashed through my YouTube in the classic orange 01 Tuesday…
Read more over at Crain’s Detroit Business
Make your own luck. Back your idea with passion, creativity, action and perseverance.
Passion lights your soul on fire – giving direction to your purpose and tuning out the sayers of nay. Creativity leaps over obstacles, connects the missing pieces and solves impossible challenges. Action puts an idea in motion. Perseverance keeps it going long after the uncommitted have been distracted by other shiny objects.
Sham less and rock more. Get out there and make it happen.
Download a PDF of today’s #makeithappen poster and have fun annoying the pessimists around your office.
Opt out of the melodrama and toxic people in your life. If your feed is full of hatred, conflict and contempt, don’t expect your life to be much different.
Choose your inputs wisely. A remarkable day (and life) awaits.
Download it. Pin it.
Our inboxes often seem to be our worst enemies. “Lost in my junk mail folder” is the new “dog ate my homework”. We strive for the mythical inbox zero, but we seem to be losing the battle of the inbox bloat.
Let’s trying something different: How about creating your perfect inbox?
When you wake up tomorrow morning, what 5 amazing opportunities would you like to find in your inbox?
For me, I’d love to sing the Lions fight song at Ford Field or deliver a TED talk on the virtue of pissing people off or work with the BW3 leadership team (seriously, why hasn’t anyone introduced bacon wrapped wings yet) or collaborate with Sir Richard on Plan B or brainstorm big ideas for Apple retail on the chairlift between ski runs.
Dream big: Business? Pleasure? Now think: What actions should I take to make these emails actually appear one day. Adjust your to do lists accordingly.
It’s a fun exercise to add to your goal list or vision board. If you have photoshop and five minutes, use this perfect inbox template to create a pretty version for yourself.
Your Labors > Royal Labour.
Be more excited about the big ideas and projects you’re giving birth to.
Download it. Pin it.
PUT YOUR WHOLE SELF IN
Before you have half a mind to half heartedly half ass your way through another project, remember that apathy and indifference will never yield more than lackluster results. In life, as in the hokey pokey, you must pour your whole self into your passions, projects and purpose. Get excited. Take great pride in what you accomplish. Life’s far too short to do anything less.
Download and print today’s #makeithappen poster. Splash it around your workplace. Encourage spontaneous hokey pokey dance and/or pool parties. If virtual pin boards are more your thing, visit the make it happen board on pinterest.
Need to add a splash of excitement to your next meeting or conference? Invite Charlie to speak. Learn more at charliecurve.com
The Defenders of the Status Quo will hate your idea.
They don’t like anything bold or fresh or daring. They are quick to dismiss the passionate, creative and resourceful who venture courageously forward. They have a distaste for heretics, catalysts, innovators outliers, linchpins and people who make it happen. They don’t even like the taste of bacon.
The Defenders of the Status Quo live in a neat and tidy nine to five world. They love to say “that’s the way we’ve always done it.” They put the kibosh on possibility before it’s ever seen the light of day.
The Defenders of the Status Quo are perfectly happy milking their cash cows to death. They are terrified you’ll put your creative idea into action. Quit waiting.
The Defenders of the Status Quo are no match for you.
Download the posters (four options)
Or visit the #makeithappen board on Pinterest