March 2007
9 posts
“who wants to follow a dream that is near-fetched?”
– kevin salwen
motto magazine
is there anything else I can help you with?
Here at Curve I spend a great deal of time working directly with our amazing clients. So you can understand that I would be uber sensitive to customer service, good or bad. As a consumer I make purchase decisions based on it.
My favorite example of bad customer service is my cable company’s computerized telephone support system. After navigating the voice prompted menu system (that by...
“innovation is rewarded, but execution is worshipped.”
– Dan Gilbert
CEO of Quicken Loans
making it past the recycle bin
Advertisers spend a lot of money crafting the perfect direct mail message - often cramming every detail about every feature into the piece. They are so worried about missing a key benefit that they end up overwhelming the prospect with TMI (too much information).
Here’s the key: The goal of your message isn’t to educate - it’s to titillate.
If you don’t pique your...
“the whole point of your advertising and marketing budget is to sell stuff.”
– charlie wollborg
curve detroit
shoes and logos
Anyone who has ever met me understands my fascination with shoes. Heels, flip flops, sassy boots…. your shoes are the first thing I’ll notice about you. They are intrical to your overall appearance and set the tone for your outfit each day. Why? Shoes are the foundation of your personal sense of style and speak volumes about your personality.
So what do shoes have to do with...