December 2009
9 posts
7 tags
“Nothing generates new media mentions like old media mentions of new media*”
– *why social media isn’t the silver bullet marketers dream of — even though it’s an integral part of your media mix.
Rather than thinking old media vs new media, think all media. Look that how your brand can leverage the best of both worlds.
News anchor Stephen Clark from WXYZ...
5 tags
“Yes, VIRGINIA, there is a Santa Claus. He exists as certainly as love and...”
– We’ve all heard Francis Church’s quote a hundred times, but do you know the story behind his response to little eight-year old Virginia O’Hanlon?
Step back in time to 1897 and follow the tale.
Read the original text of the full editorial response.
“Alas! how dreary would...
7 tags
WatchI’m guest video blogging for metromode this week. Here’s my second post.
Make this holiday season the most wonderful time of the year for local retailers and restauranteurs – shop and eat local. For every $1 you spend at a locally owned establishment, an extra 30¢ moves through your local economy. Make every Christmas gift count.
Download the Michigan Made Gift Guide from our friends at Buy...
5 tags
WatchI’m guest video blogging for metromode this week. Here’s my first post.
Risk is the only the activity that continually produces reward. A turtle can find shelter from the outside world inside its shell but it will never change the outside world from inside it’s shell. Stick your neck out there. Take a chance. Take action. The world is waiting.
2 tags
Nephews say the darndest things
Five year old: "Can reindeer fly?"
Nine year old: "Well, yes and no. If you mean wild reindeer that are just walking around, no. If you mean Santa's reindeer, then yes."
6 tags
WatchAre you broadcasting or conversing? Social media isn’t another channel to ram your sales message down. It’s a unique, conversational medium helping smart entrepreneurs listen to consumers, engage prospects and nurture relationships. Used correctly, social media becomes a business growth engine enabling companies to reap long term rewards.
The business of social networking from the...
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Watch“There must have been some Neil Patrick Harris in that old silk hat they found…”
CBS pulls off a winning mashup of our favorite snowman and our favorite player to promote it’s TV lineup. The result? “Frosty the Inappropriate Snowman” or what I like to call “How Frosty Met Your Mother.”
It’s a bold move by the conservative CBS and a few...
2 tags
“The long and the short of it: Short is the New Long.”
– Writing attention grabbing headlines, engaging email subject lines and skimmable status updates are essential skills going forward. You have to be able to sell your ideas in a sound bite.
No one reads your whole white paper. If your headline is good enough, they may not need to.