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Sacred cows are fattened on the conventional wisdom. Don’t be put out to pasture with the herd.

Question. Challenge. Test. Poke. Prod. Provoke. Go. Do. Innovate. Change. Win. Rewrite. Repeat.

The world needs more purple cows. The world needs more WOW!

Don’t just make it work. Make it remarkable.


Download the Sacred Cow poster.

Download the Purple Cow poster.

Read (or reread) Seth Godin’s Purple Cow.

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