My new favorite artist is a vacuum.
I love this collection of light art photos taken by a few creative folks with a Roomba iRobot Vacuum and a wild imagination.
The folks who built Twitter never imagined it as a real time news gathering tool. The makers of Jif didn’t foresee it’s use as a furniture polish. Steve Jobs and company didn’t set out to build a better menu, textbook or diagnostic tool when they were creating the iPad.
What unexpected ways are people using your product? There may be a great marketing story waiting for you.
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