“hello hello”, You’d never put all your eggs in one basket, so...

You’d never put all your eggs in one basket, so why would you put all your tweets in one update?

One mistake we see again and again - even from experienced social media folks - is blasting the same update from multiple accounts at the same time. It may be easier to to type a tweet once and click “update all”, but it’s a huge waste of amplification.

Many of your followers are also following your personal account, your company account and your coworker’s accounts. When you mass update, you end up polluting their twitterstream. You also miss an opportunity to reach people who many not be online right now.

We think it’s smart to spread out your message. Wait 20 minutes to 1 hour before sending the same tweet through one of your other accounts. This will help keep your message in the twitterstream for an extended period. Most users dip their toes in the twitterstream, read a few updates and then go back to their day. By spacing out your updates, you’ll reach as many different folks as possible.

There are several great tools on the market to help you space out your updates. Our two favorite tools for managing multiple accounts are CoTweet and HootSuite. Both applications allow you to tweet from multiple accounts, schedule tweets for later and offer basic analytics. As an added bonus, they rhyme.

Both sites offer free versions with more features available for a small monthly fee.

Need some help making sense of social media marketing? Talk to the good folks at Curve Detroit: http://www.curvedetroit.com

Invite Charlie Wollborg to train your team on the finer points of using twitter for business: http://charliecurve.com