“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke

Do you know the fastest way to make your customers disappear? Focus on the technology behind your site rather than your content and user experience.

You’re customers don’t care which technology you use. ASP, PHP, HTML, CMS and SWF are just a bunch of letters to most internet users. You could build your website with magic, pixie dust or even, god forbid, tables and it wouldn’t make a difference to the site average visitor.

There’s no magic to keeping your prospects and customers happy. Just answer these three question:
- Is your website easy to find?
- Is your website easy to use?
- Is your website easy to load on a computer or phone?

Great content with visual appeal, an easy to understand navigation structure and an intuitive user experience will magically transform site visitors into happy customers.

Learn more about BeckyJohns on Twitter and “I’m working on it”.
Learn more about FutureMidwest.
Thanks to ShaunaN for pointing the camera and GoldFish Tea for the location.

Need help creating engaging content for your website? I hear these guys are pretty good: curvedetroit.com