It’s pretty hard not to like Ford these days. The automaker is rocking it from product to promotion to profit.

Much of the credit on the promotion side goes to the good Scott Monty and his band of merry marketers engaging folks in new ways via social media. Recent case study-worthy marketing efforts include Ford Fiesta Movement, the World’s Largest Tweetup, Ford Explorer Launch on Facebook, the top secret Focus Global Test Drive and Doug the Ford Spokespuppet. Ford is even one of the few businesses to be welcomed by Google for the Google+ beta.

Now, Team Ford is giving the media junket a social media makeover. 

Ford recently hosted a 3-day, in-depth look into the future called Ford Trends. The event took attendees behind the scenes for tours of Ford’s design, safety and technology labs. In the past, the event would have been reserved for highfalutin members of the automotive and business press. This year, Ford invited nearly 350 influential bloggers who cover a wide variety of topics to attend. Bloggers had an all-access pass to visit the Ford HQ in Detroit, Michigan and meet with executives, engineers and designers. My new favorite person, and Ford Social Media Manager, Craig Daitch hooked me up with an invite.

I share my impressions of the event in the video above. You can also see me tearing up the test track behind the wheel of the new Ford Focus in this clip. Or if tomfoolery and Disney showtunes are more to your liking, watch this video of Jenn Berry and I remixing Ford with The Little Mermaid.

For a look at the cool tech innovations highlighted at Ford Trends, read Jeffrey Powers‘ Geekazine Ford Trends posts. A few of my favorite bloggers also posted their impressions: Read CC Chapman, Sugar Jones, Curtis Silver, Naomi Shapiro and Christina Linnell.

For more information on the keynote speakers at Ford Trend, I highly recommend picking up a book or two from Malcolm Gladwell or Joel Garreau.

And most of all, if you haven’t found yourself behind the wheel of a Ford lately, you need to give them a second look. I’m looking at the Edge or Fusion for my next car. My wife Elena loves the all new Explorer.