I think we’re going to be left with QR codes junking up advertising, marketing and package design long after the technology is outdated. QR code readers have yet to become standard equipment on most smartphones. Next generation, consumer friendly options like real-world scanning, logo recognition and near-field communication are already bubbling up with early adopters. Meanwhile, I still haven’t seen a single consumer scan a QR code outside of a marketing or tech conference. The mainstream consumer doesn’t have the scanner, can type your URL faster or simply doesn’t care enough about your branded content. Too often, marketers fall in love with new technology/gadgets/memes instead of loving their customers, prospects and brands. Before you blow your budget on the next gee whiz, ponder whether your customers will actually give a whiz.

I think we’re going to be left with QR codes junking up advertising, marketing and package design long after the technology is outdated.

QR code readers have yet to become standard equipment on most smartphones. Next generation, consumer friendly options like real-world scanning, logo recognition and near-field communication are already bubbling up with early adopters.

Meanwhile, I still haven’t seen a single consumer scan a QR code outside of a marketing or tech conference. The mainstream consumer doesn’t have the scanner, can type your URL faster or simply doesn’t care enough about your branded content.

Too often, marketers fall in love with new technology/gadgets/memes instead of loving their customers, prospects and brands. Before you blow your budget on the next gee whiz, ponder whether your customers will actually give a whiz.

Posted 9 months ago
1 note • view comments
Tagged: QR codes, marketing, technology, .
  1. charliecurve posted this
blog comments powered by Disqus