Social media is not going to be a specialty for much longer – do you see many telephone or email gurus making the rounds? Social tools will continue to come and go, but corporate storytelling and content marketing are the big opportunities for agencies to master long term.

I’m really excited to be presenting the Content Strategy Super Forum along with the good CC Chapman at next week’s BOLO Conference in Scottsdale, Arizona. The quote above is from a quick interview I did with the Agencyside team. You can read the whole interview on the BOLOblog.

Jay Baer at BOLO 2010Our talk is targeted toward agency executives and brand managers. We’ll go beyond the fundamentals of brand messaging and content strategy and explore real-time, real-world solutions for brands – from soundbites to brand story with plenty of laughs in-between.

If you’re a small digital agency or a growing full-service firm, you need to be at The BOLO Conference. It’s a great opportunity to pick the brains of though leaders like Lisa Bari, Scott Stratten, Jay Baer, CC Chapman and a host of other smart folks. 

Hope to see you in Scottsdale next week.