A short intro for session one at TEDxDetroit on powering the world’s economy and telling Detroit’s next great story.

This week, my beloved Detroit Lions rolled out a new team logo. And while their logo was the least of their problems, the new identity gives fans have a new strawman to gripe about now that Matt Millen is gone.

My take? I thought the old Lion was darn near perfect. Clean. Simple. Cool. The new version adds a little more detail and a lot more schmutz. I think the new typeface is a slight improvement. The old font was looking quite dated. The new font looks more modern, but toyish and unprofessional.

Here are my grades:

• Old Logo: A
• Old Logotype: D
• New Logo: C-
• New Logotype: C

Overall, I’m not a fan of the new logo, but I’ll always be a Lions fan. Previously on Hello Hello, “Hope Springs Eternal”.

Roar.