Are you building your mobile website for you or are you building it for your customers?

Marketers get excited with the prospect of mobile. With half of all web traffic slated to be coming from a smart phone in the next few years, it’s no surprise.

But as brands rush to sieze this opportunity with shiny new iPhone apps and mobile websites, some are forgetting to answer the who, the what and the why.

Before you start to write a line of code or design a pixel of the interface, you need to look at your mobile user experience.  Who exactly is your target audience?  What information will they need/want to access on the go? Have you developed customer profiles or personas to help you define features? Why are building this app/site in the first place? What is your defined business goal?

Gee whiz technology and whiz bang graphics will never be a substitute for a solid mobile strategy. Always start with your user in mind and then develop an remarkable user experience.

Need a little help developing your brand’s mobile strategy, personas or user experience? Talk to the good folks at Curve Detroit. http://curvedetroit.com

Charlie Wollborg talks about business, marketing and innovation in board rooms and at conferences. Learn more at http://charliecurve.com