New ideas can be intoxicating distraction. “This is the best idea ever!” 

We fall in love with our new ideas. We can’t stop thinking about them. We ignore all their faults. We doodle their name over and over again in our notebooks during meetings. We want to spend all of our time with them. 

Resist the temptation to let your new idea run wild – or worse yet – jump into research mode. Jot each idea down as it comes to you and save it for later. Continue on with the task at hand. Focus. Finish.

We don’t get credit for what we dream, only what we deliver.

#makeitahappen

Ideas are important. Ideas are great. We’re in the idea business - but ideas mean nothing without solid execution.

As you’re brainstorming your next big success, make sure you’re dedicating as much attention to the “on’s” of execution as you’re giving to the “P’s” of marketing. Remember: you don’t get credit for the things you talk about - only the things you finish and launch successfully.

“Innovation is rewarded. Execution is worshipped.”