“hello hello”

Old Spice. New Coke.

Old Spice secretly replaced the brilliant “man you wished your man smelled like” Isaiah Mustafa with 80s punchline Fabio in a new batch of TV spots. Now we’ll all have to rise up in anger and fight for our beloved former pitchman giving Old Spice tons of free press for bad behavior. Fantastic.

I’m considering a hunger strike. Or maybe a deodorant strike. Or at least switching from Old Spice to Brut, by Fabergé (cue the old Eddie Murphy bit).

Read more over at AdAge.

Chief Troublemaker.
Marketing Strategist.
Creative Director.
Keynote Speaker.

Hello, Hello.
My name is Charlie.
I'm a purveyor of attention.

I hang my hat at a marketing strategy, creative design and social technology firm called Curve Detroit. I'm the curator of TEDxDetroit and help run a social network in Detroit called Motor City Connect.

I speak to business leaders and organizations about creativity, marketing, innovation, leadership, branding and social media. You can learn more about my talks at CharlieCurve.com.

I love big ideas and big mountains and big sandwiches. I hate poorly designed billboards, speed limits and people who flick cigarette butts out the window. I know a thing or two about advertising, marketing and social media.

I'm on a mission to rekindle the fire in your belly.
#makeithappen